How to create an opt-in form in Mailchimp?

Opt-in forms are an easy way to extend your email marketing reach and grow your audience. Mailchimp offers different options you can use on your website or other platforms.

In the About Sign Up Form Options article, you’ll learn about all the different options Mailchimp offers so you can choose which type will be best for you depending on your freebie or offer.

Two popular options in Mailchimp include:

  1. Create a Hosted Signup Form - Mailchimp automatically generates a signup form you can use for your audience. It isn’t visible to them unless you decide to share it, and it is customizable.
  2. Create a Landing Page - Landing pages are a great way to promote your products, services, workshops, and more. They are easily shareable with your audience.
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