Should I start a podcast?
Whether or not you should start a Podcast really depends on your desires for your business and where your audience is! If your audience listens to podcasts, then yes, starting a podcast might be a good choice, However, if your audience is on YouTube and doesn’t really listen to podcasts, then YouTube or some other platform might be a better place to put your efforts.
What method do you prefer to use to teach? (i.e. written, video, audio?) This can help you decide if a podcast could be right for you as well. If you prefer being off camera but enjoy having conversations, then podcasting could be a great fit.
Here’s a podcast from Gillian to help you understand some of the pros and cons of YouTube vs. a Podcast: Blog vs Podcast vs YouTube - Which Should You Start?
Additionally, if you decide that a podcast is the right marketing tool for you, then we would encourage you to walk through our Plan Your Podcast Launch action plan.
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