How to write a PTR (primary tangible result)

Here's how to write your primary tangible result:

1. Decide who your product is for (Instant Identity - name your target customer will identify with - i.e. mom, dad, writer, soccer player, etc) - when this person hears the name, they know the product must be for them. Name the OBVIOUS target customer.
2. What is the result your product creates (value of your product) - what’s the one, big, main benefit for your product? - i.e. “teaches moms to photograph their kids like a pro” - “helps authors get publishing deals” - “provides small business owners with professional graphics for their business”
3. Rules:
   1. Can only have one instant identity (can change up or expand once course takes off)
   2. Can only have one result (no “and”)
   3. Must be a tangible result and something you can physically measure when they achieve it.