What’s the difference between Convertkit and Kartra?

Great question! In short, Karta is an all-in-one tool that can be your website, email marketing, course platform, sales funnel system, checkout system and more. Convertkit, on the other hand, is just an email marketing tool (albeit a more robust one than Kartra) that also allows you to to create landing pages and checkout systems.

They're both great, they just serve different functions. If you use Karta, you wouldn't need Convertkit (though you might still want it for some advanced email marketing functionality). However, if you use Convertkit, you'd definitely need another piece (or two) of software to run your website and digital products (if you plan to sell any).