Do I need to create two separate social media accounts (business and personal)?

The short answer is no, you do not need to have two separate social media accounts, however, here are a few things to keep in mind. 

Do you want to share your personal life with your business? Do you feel it is necessary for the type of business you have to keep them separate? (i.e. if you practice medicine, it would probably be wise to keep them separate, however, if you have a farm and are doing a homesteading business, you could likely combine your business and personal social media)

If you have two accounts you’ll have to remember to be active in BOTH places -- this can add up quickly if you are creating content for IG, FB, Twitter, and any other additional platforms. Suddenly being active in 3 places means creating content for 6! 

To sum up, this is really a case by case basis. If you aren’t certain where your business falls, feel free to reach out to the support team for feedback on your specific case.