What is the difference between free and paid content?

Free content is either inspiration, entertainment, or education. But, if it's educational, then it's focused on "what" people should do, or how to do one specific thing.

Paid content, on the other hand, is almost always educational, teaches "what" and also “how,” and, most importantly, guides the student from one place to another. It shows how to create a transformation -- and, often more than just shows. We try to do as much of the work *for* the students as possible.